Career Outlook on Fashion Merchandising
Today’s top-paying jobs in fashion merchandising are no longer concessions afforded to style designers and ramp models, since the current business approach has departed from the traditional. Whereas before, the demand for innovation in style was borne out of creative ingenuity, today’s fashion trend is the exact opposite. Creative ideas are now conceptualized based on consumers’ wants and needs, instead of creating ideas that consumers would want simply for fashion's sake.
As an example of this trend in fashion development, the recent years saw the greater majority of the buying public preferring the over-sized hip-hop styles rather than the clean-cut tailored looks. Top-selling branded products suddenly found their sales figures being eased down by rapper-style fashions produced by the less famous brands.
The shoe industry in fact calls its latest approach Strategic Adaptability to Economic Trends, since right on their own turf, training and walking shoes slowly inched their way up to become top-selling categories over the classy leather loafers.
Soon enough, business strategists for manufacturers and store outlets realized the role reversals when it came to fashion influences. This realization gave rise to a demand for a different breed of fashion innovators. Companies selected those who possessed not only a flair for fashion but also the business intellect to predict fashion trends based on statistical reports about consumer behaviors and inclinations.
Universities and colleges, on the other hand, developed a curriculum in their College of Life and Sciences that was designed to produce the new breed of fashion designers needed by the apparel industry. This curriculum produced graduates of a four-year degree called the Bachelor of Science in Fashion Merchandising; they are equipped with the ability to develop styles and designs based on their analyses of consumer behaviors, needs, and economic trends. Their learning disciplines include in-depth knowledge of textiles, dress stuctures and their evolutions, product costing, computer technology, market testing, data gathering, and database maintenance for monitoring relevant statistics.
Hence the career information below focuses mainly on the top ten jobs in fashion merchandising, as it explores how the fashion industry harnesses the training and expertise of university-bred fashion merchandisers and innovators:
Image Credits: Hip-Hop Mode Beispiel 2 and Ross Royce1 and are courtesy of Wikimedia Commons.