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Three Ways That Digital Video Projects Appeal to the Audience

It is important to connect with your audience, and here are ways that this can be done. Goals No matter what kind of final product you are hoping to achieve through digital video production, it is intended to be seen by an audience and have a certain effect on them. This is what is called a “goal oriented” production, which means you have specific things...

What is a Producer?

Learn about what a Producer does, and the tasks that are their responsibility. Movie God A producer is the omnipotent figure of film and digital video production. They are intended to be the overlord in control of all technical aspects, and their importance is intended to outweigh even that of the Director. Keeping this in mind, there are a number of...

What is a Director?

Learn what a Director does, and what kind of tasks are expected of them during a film or digital video project. More Than A Title When people are talking about digital film and video they often throw around titles like Director. Because this is such an over-used term, some people may not know what a Director actually does and all that this position...

Things to Consider When Buying a Portable Light Kit

Portable light kits can be an expensive purchase, so make sure you know what you are buying. A Critical Element Lighting is one of the top things to consider when using digital video. Light allows us to see what is around us, and it communicates valuable information like the mood and layout of a given location. Without quality lighting the images you...

Should I Use Rack Focus?

Things to consider before using this "old school" technique. The Importance of Context The interesting thing about video is that the way something appears is experienced differently by the audience according to it's supposed context. A camera movement can look great if done so with purpose, but the same digital video technique may appear misplaced if...

Common Terms in Digital Television Studio Production

Live television studio production has its own complicated jargon, so here are a few common technical terms to get you started. TV Studio Television studio production is a field unlike any other in video production. It has a standard cycle that is unique, as well as positions and technology that are not used in many other types of video. Its jargon can...

Large Mounting Devices for Digital Video Cameras

There are a number of devices that you can mount your camera to in order to achieve images that you never dreamed possible. The Road Less Traveled Though it is uncommon for most home digital video producers, large mounting devices are a great way to get difficult sweeping shots in your project. There is nothing like having an image that comes from above...

Digital Video Imaging for Broadcast News

Learn some of the principles that are used in editing and imaging for a news broadcast. Broadcast Style Using digital video for broadcast style news programming has its own set of rules and principles. Digital video is essentially a creative medium, but news relies on expectations and standards so the audience does not have to reacquaint themselves...

Digital Video Techniques - What is a Master Clip?

Learn about the base media type in your editing project, also known as the "Master Clip", and what purpose it serves. Master Clip When you first begin editing your project you will most likely have large block clips that you will be cutting up. This happens most with documentary footage where you will record large segments of real-life events, but it...

The Production Chain for Film Distribution

The process that a video project goes through from development to home video, and all the stops in between. Money Film and video in America is big business. Ticket sales are not even close to the end of the profits a theatrical film could make, and with new technology and corporate models, alternative distribution and merchandising are becoming standard...