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What is the podcast about? Determine your content and Target audience. Remembering the audience you’re talking to is key to getting lots of viewers. Take a listen to successful veteran podcasts and find out how they appeal to their target audience.
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What you'll need
Audio recording software (For Macs - Garage band)
Podcast Manager & Hosting
A webcam/camcorder (good for videocasts, and youtube podcasts)
Once you know what you’re all about, find a program to record your podcast. Most go for Audacity or if you have a Mac, Garage Band is excellent. Save your audio file as an mp3 and get to work on your video.
Your video should be well thought out, most amateurs just shoot it in their bedrooms, living rooms, or kitchens. Your space should reflect your topic. Keep in mind that appearance is everything, and your audience is all about the visual.
Next, you’ll need to create your own RSS to get this show online.
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Make a post on your blog or site and in the description put a link to the media file you have created. After this has been added to the feed, you should have an episode fully loaded onto the site that you can listen to.
Now that you’ve uploaded your audio, you should start getting subscriptions to increase the popularity of your blog. Adding subscriptions creates more popularity for your podcast.
If you have music, be sure you have the rights to it. You could be sued by individual artists for not having proper rights. Moby has a selection of Music that is pre-cleared by him, for use in film and online at mobygratis.com. If you run a for pay site then you are not eligible to use the music from moby gratis without a license.
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Good quality visuals are a must, so having a camera that shoots clearly is a necessity. Be advised that web cams aren’t that great in quality, so I suggest a camcorder.
Lighting: you’ll need lots of it. Dark video podcasts are eerie and unprofessional, unless you’re telling a frightening tale, light up your space. Wal-Mart has cool fixtures that you can plug in and then put away. Christmas lights also work well (not the blinking kind).
I also advise springing for a good microphone - you’ll have better quality, and seem more polished with a pro mic. If you would rather have a gritty sound, and that’s what you’re going for then remember to make your content apply.
Minimize background noise; again it’s just not professional.
Keep your distance from the microphone, and if possible wear a headset so you are aware of how you sound.