How do you know what font to use?
There are no certain rules when choosing the font style for a film and video title; however, it is a good idea to first consider the project and genre of your production. Are you shooting a commercial or a film? If it’s a film, is it a horror or a comedy? Do you think it would be suitable to use the Dirty Classic font style (see above) or Arial Black for the main titles in a corporate video? In other words, keep the font style consistent with the project, genre and the mood(s) you’re wanting to portray. Use common sense.
Fonts have certain characteristics that may even help you to decide what type to choose. For instance, the weight of the font is the thickness of its letters. Thin hairline fonts look appropriate when used in wedding videos, but may not when used as a horror film’s main title.
Also, consider how difficult or easy the font is to read. If it’s a serif font, it’ll naturally take longer to read on screen versus a san-serif (one without serifs). Same goes for too many fancy embellishments, such as extravagant loops and curvy hairlines. If the font style will take awhile to read, allocate enough time for your audience to read the title(s). You may want to use additional frames, just make sure each are consistent in design. In addition, don’t overcrowd the frame with too many words. Keep it simple.