Determining reflected light is based on the object that the reflected light would come off of. The reflected light is directly correlated to the kind of surface you are dealing with. This extends to that surfaces texture, material, color, position, as well as the amount of light near it and the kind of light source that is projecting.
A white card has a lot of reflected light, which is why it is often used as another light source in many set ups. This is the primary feature of the white card's role in the three point lighting scheme that is often used for sit down interviews. A carpet will likely have little reflected light, while a sky blue wall may have a lot. One of the difficulties with using bright green screens is that it has both a high level of reflected light and that light ends up being tinted, which transfers the green screen chroma key effect from the wall onto the subject.