What are Motion Graphics?
Motion graphics are graphics that use video and/or animation techniques to create the illusion of motion or a transforming appearance. Adding audio effects one could create George Lucas quality effects. With so many built-in features and programs on new computers, anything is possible with animation graphics.
Motion graphics have had a swift rise in popularity in recent years. Traditionally reserved for high-end special effects films, animation is now coming to the consumer, and gaining more and more popularity.
Many motion graphics animators learn several 3D graphics packages for use according to each programs' strengths. Although many trends in motion graphics tend to be based on a specific software's capabilities, the software is only a tool. Once the perfect program is found, it is at the mercy of one's imagination. Standing in place of confusing pro programs, are a variety of user friendly tools for all artistic skill levels.
Taking inspiration from techniques such as the Collage or the Pastiche, motion graphics have begun to integrate many traditional animation techniques as well, including stop-motion animation, cell animation or a combination of both.
Commercials and movies have both expanded their use of animation techniques to entice their audience and create truly inspired illusions.