Another style is "Idea-Associative Editing," which is where two contrasting clips are cut together as a way of getting a new meaning. There are two main ways that this is done, and they are Comparison and Collision. Idea-Associative Comparison puts two images together to show how they may be similar, like showing an image of a stock broker on the phone paired up to an image of a lion stalking his prey. Idea-Associative Collision wants to focus on showing the contrast between two things, like a wealthy businessman driving a Lexus against a homeless individual riding public transportation. Both of these are meant to illicit a response from the audience, but are not necessarily designed to move the story forward.