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When exporting to a digital format you have to decide what kind of codec you wish to have it in. MPEG-2 is often used for DVD compression, and it is not a bad choice for any other type of distribution. You can also go with things like
QuickTime or Windows Media, but these are going to be incredibly large file sizes. Today we are dealing with RED footage, the high quality Apple Pro Res, the portable H.264, and other codecs, all of which have different purposes when employing new
HD formats. In general, you are going to need to consider how it was shot, what platform you are using, how large the file size can be, and how high quality the image must be.