Internal Marketing Videos
In general, the marketing department of a company will often help present research and development on how to target the key customer demographics. The marketing department then needs to facilitate communication and directives to the other departments or clients to interpret and execute. In this framework, the marketing of video production would then act as a method from which the communication plan happens between the different sectors of an organization, business, or corporation. The producer and production company is then hired to produce under the directive of the marketing company, or is already a division of it or of the larger blanket corporation.
When developing a marketing video in this framework you hope to present your research and business plans in a way that will be well taken by your audience, which is your client or other areas of the same company. This really takes its purpose and format as an evolution of the traditional marketing presentation where the findings, ideas, and directives are presented in a way that can be easily understood and accepted by those that are not as familiar with the marketing process. What is different about producing a marketing video from the more traditional presentations is that it is often done to sell clients on a specific marketing firm, consultant, or service. In general, television and film production companies will be best sold with a presentation that reflects their own form. In a reverse sense, a marketing video may be used to entice advertisers to a television network or investors to an independent film project.
The specifics of this type of professional video production depends on the needs of it, but the nature of it is to stay internal when it is in this format. The company that does produce this type of product will likely find that it is different than other types of professional video production in that they may be asked to sign confidentiality agreements and the general public may not have access to it.