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Choosing Video Production Services

written by: Shane Burley•edited by: Amy Carson•updated: 12/31/2010

Here is a look at how to choose video production services for your company.

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    Becoming a Client

    Video production services are a must for most businesses these days, and without it you are lacking a method of communication and marketing that will keep you on the cutting edge. Whether it is for advertising commercials, internal communication, presentations, digital signage, marketable content, or any of the other hundreds of purposes, you will usually have to hire out the video production to meet the needs you are developing. These services tend to be fairly spendy and you may not end up being happy with the product that is delivered, so there are a few ways to try and determine the right place to go. Take a look at these tips for selecting the right company, or even individual, for your video production needs.

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    Know What You Want

    Before you head out to an exterior production company you need to have a good handle on exactly what your needs are. Without this you are going to have to leave it up to the video production services to determine how your project should go, and this can take it in a direction that you did not intend and raise the overall cost. You may already be working on a marketing plan, for example, and this should help you to bring in a lot of documents into the video production company you intend to work with. Try to develop the ideas as much as possible before you begin looking at video production service providers, and this is also going to give you a better measurement tool to determine whether their work meets your needs and how to communicate with them during the project.

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    Getting to Know Their Work

    Nothing will bypass how important it is to look at the work they have done with other clients. The work that this video production company has done will likely be available right through their website, and even if there are not full spots available their reel will be. From here you can get an idea of the kind of clients they do, the aesthetic and creative choices they make, and the type of videos they are known for. Beyond this you should take a look at the presentation of the video production company in general. The design of their website and business documents will say quite a bit about their mission, as well as the outreach they tend to do. When you go in to actually meet and talk about their video production services you will be able to point to specific projects they have worked on and possibly even certain staff members and skillsets that you want applied to your project.

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    The Future

    If you are going to be looking for video production services yourself then your company is likely not working with an advertising agency on every project, and this is a good thing. Often times an advertising agency can create unnecessary bureaucracies and costs that you do not need. Instead, try to find a video production company that will offer production services that you can rely on for developing your company beyond this individual project. You should have a good idea of what you want from their skillset ahead of time, but it would also be great if they could prepare options for you that go beyond the original project. When discussing the project with them you should see how far their ideas go and if they bring a more long term set of options to the table.

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    The bottom line with video production services remains the price and time frame of project completion, so you need to make sure that the video production company you are thinking about contracting can give you both a clear answer for both and a price that is within budget. You are going to want to talk to several video production companies before choosing one and make sure to get full price quotes from all, that way you can try to minimize the overall cost. Again, checking their reputation will give you a good sense of the time period you are actually looking at for the deliverable product and the level of communication they keep with clients.