- slide 1 of 12
Desktop publishing has allowed the creation of amazing award-winning print ads either on large scale publishing such as outdoor signs or on smaller scale via multifunction peripherals. Although print ads are designed to be witty and eye catching, they are usually more than just the image. A lot of the time the most important thing isn’t even in the ad; it’s planted in our minds as we try to sort out what the ad is referring to. Major brands have been using print ads for years. Although it started out as pure advertisement, it has turned into an art that is being recognized with awards.
- slide 2 of 12
1. Samsung Printers
We see a great print ad showing what is apparently a printer next to a printed page of it. On closer inspection it is revealed that what we thought was a printer is actually a stack of papers. The ad promotes the capability of large printing quantities and a long-lasting printer. The ad was created by Leo Burnett.
- slide 3 of 12
When the Kodak EasyShare V570 dual lens came out it looked like something from a sci-fi movie. The camera has two lenses of different colors placed on top of each other. The print ad shows a Husky dog, known for sometimes having different eye colors, with its eyes on top of each other.
- slide 8 of 12
7. HP Printers
HP had a program where you would trade an old printer in for a new one while paying a reduced price. To advertise this, HP Printers made an ad showing two old printers used as flower pots next to a manager’s office.
- slide 12 of 12
MakeMyMood.com. Award winning print ads from around the world. http://www.makemymood.com/content/award-winning-print-ads-around-world
AdsOfTheWorld.com. Creative advertising. www.adsoftheworld.com