The Messages That White Space Delivers in Ads
Think back to the last perfume ad you saw. Was it perhaps a product shot or a lone model shot on a stark, empty background, alone on the page save for some pithy motto and logo tucked at the bottom of the page? As the Magic 8-Ball would say, "All signs point to yes."
And this is what large amounts of white space in advertisements implies, concepts and feelings of:
Why is this? It may be because advertising costs money, and it's particularly extravagant to spend money to print and deliver a message and then not use every bit of space you're given. White space in ads says, "We are so confident in our product that we don't need to scream about it."
Thus, ads for brands that wish to communicate these luxe concepts, such as jewelry, perfume, watches, luxury cars and other expensive items, should utilize vast swathes of white space.