Pin Me

Elements of a Magazine Page

written by: Bruce Tyson•edited by: Ginny Edwards•updated: 7/9/2010

Terms such as head, subhead, byline, folio, call out, end dot, image margin, and gutter are among terms taken for granted by those in the publishing business, but misunderstood by those not so immersed in the field. All elements of a magazine page need to be addressed in order to achieve success.

  • slide 1 of 12

    Getting Started

    The elements of a magazine page are important to know so when you create a magazine you understand some of the design issues involved. To learn about the elements of a magazine page, we will use two magazine pages drawn from the public domain. In each section below, the element discussed is highlighted in white as the rest of the page is grayed out. Below are the original page images being used.

    element 01 element head 

    Image Credit: Wikimedia Commons/Swtpc6800

  • slide 2 of 12

    Head (Headline)

    The head (or headline) gives the reader the first clue about the contents of the page. Although in these examples the head is at the top of the page, there is no requirement that it always appear there. The head summarizes the content and hopes to attract attention. The type and the white policies of the head are usually different from the body text. Normally the head is about four times the size of the text in the body. The head can also be functional in that it can contribute to the organization of the text.

    head 

    Image Credit: Wikimedia Commons/Swtpc6800

  • slide 3 of 12

    Subhead

    The Subhead is one of the common elements of a magazine page that builds reader interest by contributing more information about the content. The subhead often functions as a title of a section or chapter and aims to maintain the attention of the reader. Type for the subhead is usually about one-third the size of the type used in the head.

    subhead 

    Depending on the size of the text body, subheads can be vital to its organization.

    Image Credit: Wikimedia Commons/Swtpc6800

  • slide 4 of 12

    Byline

    The byline contains the name of the author when used on the page and usually uses type that is just a few points larger than the text body.

    byline 

    Image Credit: Wikimedia Commons/Swtpc6800

  • slide 5 of 12

    Drop Cap

    The next element of a magazine page we will look at is the drop cap. This part of a magazine's text design is a large letter that starts a paragraph. The drop cap can be as much as two lines tall. Another name for the drop cap is a hung initial.

    dropcap 

    Image Credit: Wikimedia Commons/Swtpc6800

  • slide 6 of 12

    Folio

    Often simplified as the page number, the folio on a magazine page often includes other information such as the periodical title, the issue data, and volume.folio 

    Image Credit: Wikimedia Commons/Swtpc6800

  • slide 7 of 12

    Pull Quote / Call Out

    The pull quote or call out is text that is set off from the body for emphasis.

    callout 

    Image Credit: Wikimedia Commons/Swtpc6800

  • slide 8 of 12

    End Dot / End Symbol

    One of the special elements of a magazine page is the end dot, also known as the end symbol. This is usually a bullet or other graphic that indicates the end of a piece. This lets the reader know not to bother looking for a continuation of the article later in the magazine.

    enddot 

    Image Credit: Wikimedia Commons/Swtpc6800

  • slide 9 of 12

    Caption

    The caption is composed of text near an image that helps the reader understand what the connection is between the image and the piece.

    devices 

    Image Credit: Wikimedia Commons/Swtpc6800

  • slide 10 of 12

    Photo or Image Credit

    Photo or image credit is used to give credit to the creator of the image or photo and is often located on the image or just offset from it. The images in our samples do not have credits, so no image is shown here as they have been shown for the other elements of a magazine page.

  • slide 11 of 12

    Image Margin

    The image margin is the space around the image that prevents the text from butting up against the image.

    image-margin 

    Image Credit: Wikimedia Commons/Swtpc6800

  • slide 12 of 12

    Gutter

    The gutter is the space between columns or - in the case of pages that are joined - the space between the pages.

    gutter 

    This completes our review of elements of a magazine page.

    Image Credit: Wikimedia Commons/Swtpc6800