Real estate brochure design involves so many details that you have to consider and decide upon. For instance, you’ll first have to choose the how big, how many folds, do you want pockets in there. You have to decide on how much room for images, graphics, and logos in proportion to text you want on it along with colors. You want it to be eye grabbing without going over the top on pizzazz. Color schemes that entice and a glossy finish are usually good ideas.
Your company logo and contact information are two things you don’t have to decide upon because they must be included on your brochure. But everything else about the design has to be carefully calculated to generate results. Start with high-quality, recent photography showcasing the best features of the property taken in the best light. Similarly, if this brochure is designed to showcase an individual realtor or Real Estate Agency you’ll want to offer your credentials and experience backed by numbers or testimonials along with the head shots subtly placed. Your wording should reflect professionalism and commitment along with the personal touch. A concise anecdote or personal story might be appropriate.
Looking at examples and samples that are available online will give you ideas on what you like and don’t like but adding your personal flair is a big part of this too. There are many Graphic Design companies that you can find to outsource this project to. You just hand them your ideas and they do the rest. Renard Advertising & Design is one such firm specializing in designing marketing material for commercial real estate firms and they handle everything; design, photography, printing, and even delivering. This company has some premier accounts in the Real Estate arena so take a look at some of the great samples they showcase on their website.
