How Can I Make My Card Stand Out?
Even working within the standard business card format, desktop publishers can still create a business card design that stands out by being creative within the traditional format. Utilizing interesting printing techniques is one method for making a business card unique. A simple rounded corner die-cut can add individuality to a business card design, while keeping it within the standard format. In addition, the texture and weight of the paper used for printing can also create a memorable look. Consider other offset printing techniques like embossing, varnishing or metallic inks to add interest to the desktop publishing project.
In addition to unexpected printing specifications, sometimes the orientation of the card can add interest. Choosing a vertical orientation rather than the typical horizontal format will create a unique look. However, be aware that vertical formats may obscure the card when stored in a wallet, for example.
If the desktop publishing project requires that the business card design showcase more marketing verbiage than the standard contact information, printing both sides of the card or producing a folded card can be an option. As long as the finished size matches the standard 3.5" x 2" dimensions, the card can work effectively.
These options show just a few of the ways creative design and printing techniques can enhance a standard business card design and make the desktop publishing project stand out from other cards in the rolodex.