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Creating a Menu of Services Brochure: Here's How

written by: Daniel P. McGoldrick•edited by: Daniel P. McGoldrick•updated: 3/2/2010

Creating a menu of services brochure is a beneficial means to market your business or organization to the public. Here are some valuable tips and resources to help you create a menu of services brochure to showcase what you can do in the best light possible.

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    Create Menu of Services Brochure with Good Writing and Eye Catching Images

    The writing that constitutes the text when creating a menu of services brochure is very important and it has to reflect an in-depth analysis of the services you provide and how they could be worded best to appeal to your target audience. You need to be concise and convincing to establish credibility in all your marketing materials. Therefore, you have to know your audience and know your competition in order to create a winning brochure. Which services that you offer stand apart from other companies that provide the same services as you do? How will you showcase your credibility? Whether it's some customer testimonials, favorable statistics, or an industry specific award something in the text should let the public know about your expertise in your field. And for fledgling companies, you just have to be creative and work at it from another angle because we all know that every great idea and organization had to start somewhere before it got established.

    Also of key importance on your brochure are the photos and images placed on the brochures zone of attention to draw a person's interest in this time when people's attention spans shrink even further from constant bombardment from so many different media venues. The images you choose to visually represent the services you have to offer might be just the thing that determines whether or not a potential customer will pick it up and look at it or not. So choose the best images you have that will lead them on to read the text and then spot your logo and remember it when your services become necessary. If you don’t have a logo and we’re thinking about designing your own, take a look at Top Graphics Software for Logo Design for the best DTP software to do it with or Free Logo Templates and Logo Design Software for Your Small Business limited, yet free options.

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    Methods Available to Design and Create a Menu of Services Brochure

    Using Templates and Getting Ideas from Samples

    If you’re working on a tight budget you might want to check out the free or inexpensive menu of services brochures that are available at As you will see, this website can be a valuable tool because many brochure samples that businesses have used are available to use as examples or you can download them in template form. Once you download a particular template, you just tweak it to make it your own with the good writing and eye-grabbing images we talked about above.

    Another really easy way create menu of services brochure is to look at some examples in template form at Microsoft Office Online. Peruse the available templates to see if one is relevant to the industry or kind of services you offer and then customize it using the Microsoft application such as Word or Publisher that it is meant to be downloaded into.

    Brochure Building Software

    The DTP software Adobe Illustrator is a sound application to create marketing material such as this so if you have it available to you then use the helpful guide at How to Create a Brochure Using Adobe Illustrator How to Create a Brochure Using Adobe Illustrator. Producing Pamphlets in Microsoft Publisher 2007 Producing Pamphlets in Microsoft Publisher 2007 shows you how to use that software to get the task done well. If you’re thinking of using another software you have, be sure to search our site to get some valuable insights about it before you start designing.

    Outsourcing to Printers and DTP Freelancers

    If you've got the budget and want to outsource this project to the professionals there are certainly plenty of options available for you. The big box printers like Fedex Kinkos as well as online corporations like VistaPrint can manufacture the ideas you have using their software. It’s always a good idea to give the business to the local shops and freelancers that you can sometimes work with more closely and get some good ideas from them on successful brochures. A lot of good things are being said about young zeck image communications and their ability to nail your identity on a winning brochure. There you have it; do your service work well and skillfully make one of these brochures to get the word out about it.