Optional Business Card Elements
Business Description: Not everyone will know what services you offer just from a business card. When in a rush and passing out your business cards, more than likely there will be no extra time for giving out a detailed explanation of your business. For example, Joe’s doesn’t provide a potential customer with all the business information needed. So, by adding something like Computer Repair and Maintenance beneath the business name is far more informative.
Logo: Although a logo is optional when deciding what to put on a business card, it does help potential consumers and clients to recognize a company’s brand. Therefore, by including a brand logo people are more likely to remember what products or services the company offers by sight.
Job Title: Adding a job title is helpful for those who may work in a large company where there are many different positions. This field is optional for entrepreneurs and sole-proprietors.
Services and Products: Listing business services can give the card holder a better idea of the specific services or products offered by a business. This can be a bulleted list or displayed in a table format.
Website Address: Including a website field is beneficial for the entrepreneur or company with a website. This is a must for web based companies with a strong online presence.
Backside: The back side of a business card can also be used to display information. Don’t attempt to cram everything onto the front, as it can be overwhelming to a potential client.
Overall, designing a business card isn’t hard work but deciding what to put on a business card can be. With minimal space, it’s important to include and arrange the essential elements of information so your business card can have a positive effect on all potential customers.