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The Right Fonts for Coupons
When you create a coupon, you'll need more than one font. You may need as many as three. It's important to look for fonts that create the same general feel, matching both each other and the general style of your business. If, for instance, you sell antiques, you'll want fonts with an older style. If, however, you sell computers, you need a more up-to-date and technical feel to your coupon. These guidelines will help you find fonts that will fit your coupons. It's important to test out different font combinations as you go along, to make sure you achieve the right feeling.
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An Eye-Catching Font
Just as newspapers run headlines to catch readers' eyes, you need a headline or title for your coupon, printed in a larger font than the rest of the project. Because your headline is larger, you can use fonts with more design elements. A title font can be fancier than its smaller counterpart. A title font may be hard to read if you use it in a small size, however. Your coupon's headline might be in a font that has a theme related to the purpose of the coupon (like a holiday sale) or it could be related to your business.
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A Readable Font
The general information on your coupon should be easy to read, like what a customer can specifically get for the coupon and what hours your business is open. By using a body font — a font that is easier to read than a headline font but still may have some design elements that will attract a reader's attention — you can ensure that your coupon clearly communicates information to your customer.
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The Fine Print
There's always some important information that your customers need to have, but that won't help you convince those customers to make use of your coupon. That information could include legal disclaimers, the limitations of the coupon or other details. It needs to be on your coupon, but it shouldn't take up too much space. It needs to be in fine print. A good fine print font should be as plain as possible. You'll be setting text in it quite small, but people may still need to be able to read it. In most cases, a thin, sans serif font is the most likely to be legible at a small size.