Typography plays an especially vital role in newsletter design. Type must be consistent throughout your publication or if it isn’t, there must be a good reason to break the rules. If you decide to use fifteen different fonts in a newsletter, which we don't recommend, have a very good reason to do this. By the way, while the fact you just downloaded some awesome fonts and want to try them somewhere is not a valid reason to go overboard, finding and downloading free fonts is a smart business move.
Readers like (and want) consistency (whether they are aware of it or not). Keep the format for your newsletter consistent. Using a pre-designed template is a fast and simple way to do that, and we'll tell you more about templates in the next section.
Fonts and typefaces convey messages just like graphics and images do. They can be casual, formal or informal and you'll want to keep that feature in mind when you are selecting the fonts for your newsletter. A newsletter for the chess or soccer club at school might use a more laid-back font whereas one for a real estate company or other business might opt for a more formal look.
Use the same size of fonts throughout, and keep leading consistent as well. Headlines may use a different font than the body copy, but don’t use a different font for each headline. That doesn’t mean you can’t use different font sizes and types for different sections, but have a rationale for your typographic choices. For example, feature stories might utilize one size and type of font, while regular editorial columns might use another size and type to more readily distinguish them from one another.
A good way to train your eye is by reading (or scanning) lots of different newsletters to get some creative ideas. Make notes on what you do (and don't like). Compare print newsletters to online newsletters and take the best from both. While you don't want your publication to be a carbon copy of someone else's, if you see a feature or font that you really like, there's no reason not to use it in your own.
Type must be readable. A distorted ‘grunge’ type font in deep purple on a black background might look innovative, but it probably won’t make for a very readable newsletter. Save the concept for the next CD cover you plan to design.