Newsworthy Products or Service Capabilities Can Equate to New Sales
Referring to press release samples that have proved to be successful for other businesses and even larger corporations is a very good idea when you're working on submitting your own to the media. It must be written in such a way that it will be deemed newsworthy to the media source that has the power of accepting/printing or rejecting the item you submit. Speaking of printing, businesses are no longer limited to the literal printed copies in newspapers and magazines. The web is an ever increasing source of news and information that the small business owner should take advantage of and a press release is one way of doing just that.
A product press release is exactly the kind of thing that can help a small business boost sales and create some brand recognition. First, take a look at how a large corporation goes about doing it by reading Corel Paint Shop Pro Photo X2 Ultimate – Press Release, an informative piece presented on our Bright Hub Digital Photagraphy Channel. Right up front you're presented with the name of the business, what they specialize in, and essentially the targeted audience that this news will most greatly benefit. In this case, it's graphic designers and the users of digital media software in the desktop publishing or photograhy niche. That grabs a hold of your demographic and maybe draws in interest from other niches you didn't even consider.
The Corel release then goes on to describe their product in such a way that makes it enticing and beneficial to anyone who might work with or need this particular kind of software. Notice how the writing casts a wider net by catering to both "family memory keepers and technology enthusiasts" alike. Who isn't a family memory keeper? After the teaser like language the nuts and bolts of the product are presented in clear language.
You will find another good source of successful samples of newsworthy releases at PublicityInsider.com. That sight stands by the principle that the best way to write a good PR is by reading as many good samples as you can.
The third worthy and totally free PR sample resource is at the aptly named Free Press Release Center. Here you will find tons of PRs broken down in convenient categories by the type of business or industry you are in. This extensive list will surely assist you in your own PR writing endeavors. With the resources highlighted above coupled with the articles regarding PR templates you can write a newsworthy notice in the right format for your business.
Furthermore, this Bright Hub Desktop Publishing channel combs the internet to find templates and other resources to make creating all the documentation it takes to run a business much easier. Whether you are seeking to make a brochure, a flyer, or an Ezine, just search our site and you'll find helpful solutions and resources. Aside from those types of marketing material, you'll also find more mundane but necessary items in Business Forms: Free Templates to Manage Your Small Business. That article will show you how to create many of the forms you'll need to operate a company without having to buy them from another source. Best of luck in all your affairs..