When desktop publishers first get into the business, working for nonprofit organizations is a great way of creating a solid portfolio. However, nonprofit organizations can also be a good market for more experienced desktop publishers looking for a way to give back to their communities while generating steady business at the same time.
It is standard advice for those just beginning to work in the graphic design and desktop publishing business that approaching nonprofits and volunteering their services is a great way to get much needed experience. Nonprofits often have limited budgets, and they will usually be receptive to receiving free services from budding professionals. The rookie desktop publisher ends up with great samples, while the nonprofit benefits from their enthusiasm and skill.
However, not all nonprofit organizations have small budgets, and not all are looking for freebies. Many are quite willing to spend some money for professional looking print materials, especially when they are used for their fundraising efforts. Thus, they are a good niche market for more experienced desktop publishers, especially those with experience working for such organizations.
How is working with a nonprofit to create desktop published material different from working with a corporation or small business? Usually it’s not. The same level of professionalism and attention to detail is required, as is a need to meet deadlines and to stay under budget. It is true that sometimes a desktop publisher is required to work with volunteers who may have little experience or exposure to the design process, but experienced desktop publishers will attest that corporate clients and small business owners can show a similar unfamiliarity with desktop publishing and the requirements of the job. All that is usually needed in such cases is good customer care and some patience.
However, when it comes to pricing such jobs, some desktop publishers do factor a goodwill quotient into the job. While they look to make a profit, they do give a discount based on the assumption that being linked to a community friendly organization will lead to positive public relations exposure for their company.
Plus it makes them feel good, knowing that they are helping to make their community a better place to live.