It is hard to find any business that is not using some form of desktop publishing services either by sourcing work to external DTP vendors or by employing their own in-house teams. Finding a firm that can provide customized and economical DTP solutions is an emerging challenge faced by most mid-sized organizations.
The foremost challenge faced by organizations that need to establish in-house DTP teams is defining the role of desktop professionals who should be ideally suited to certain organizational requirements.
Problem: There has been a proliferation in the number of publishing hardware/software and many of them are tuned towards making desktop publishing services more precise, quality-centric and economical. It is becoming increasingly difficult to identify DTP professionals who have acceptable awareness levels about each of these new market offerings.
- Solution: When enlisting a team of DTP professionals, organizations need to hire desktop designers after creating clearly-defined organizational expectations and realistic profitable goals. This helps to define the kind of DTP software they would prefer to use, which makes the process of evaluating a DTP professional’s/firm’s services much easier.
Problem: It is also essential to understand that most desktop publishers offer different fields of specialization. It is impractical to expect a single individual to excel in all the related publishing aspects such as writing, editing, creating page layouts or aligning graphics.
- Solution: Organizations need to realize that each desktop professional is suited to a certain kind of published content such as newsletters, brochures, notices, workshop schedules or flyers. The most practical solution is to find a desktop professional who combines a few of these different skill sets rather than expecting one individual to be dexterous across such an exhaustive and ever-progressing industry.
