Working with a Desktop Publisher
It's not truly hard to work with a desktop publisher, however there have been complaints from both sides when it comes to working on a project together. Most often, the client complains that the desktop publisher did not accomplish what was required or misinterpreted something, while the desktop publisher will complain that they were not given sufficient enough information and needed to made educated guesses on what the client was looking for.
Here are some ways to work with a desktop publisher, establishing a beneficial and helpful relationship.
Be organized — Desktop publishers need to have every piece of information that has to be blended together, beforehand to have sufficient time to fine tune the styling and representation of the content. For this, it is advisable to ensure a working environment where all the necessary ingredients, whether stories or graphics or photographs, reach the desktop publisher’s desk as per schedule.
Another important aspect about extracting the maximum utility from a desktop publisher is to ensure that each copy is precisely explained, in terms of:
- Photographs in terms of their significance to the story
- Expected reaction from the readers or the marketing impact the copy is supposed to create
- Any industry trends that need to be followed
- Positioning of the captions and their overall presentation
- Certain ‘blacked-out’ themes that you don’t endorse
Define spaces — It is important to understand that desktop publishers need constant interaction to gain creative/conceptual inputs. This creates a challenge when setting a tone for the kind of space that will be allocated to a desktop publisher. They cannot be left alone in secluded spots of an office, since communicating and brainstorming is a necessity for them. However, surrounding them with a team of curious graphic designers and marketing folks means that they would be flooded with too many ideas.
Apart from the above, a desktop publisher should be an individual who is dexterous to inculcate fresh ideas along with being informed about the latest publishing trends and also brings creative perception to his work. The demand for educational qualifications, training and working experience vary across employing and project-based requirements.