From Yesterday to Today
Employability in this field has suffered not because of the economy but because of technology. Computer software more and more allows the average guy (or gal) to stumble through the creation of his own printed images and words.
In a converse twist, the same touches of technology offer inspiring new applications for products waiting to be designed. Who will say no to a website awhirl with dynamic graphics?
These days, there are still jobs available for desktop publishers. However, instead of working at a print and design firm that supplies corporate clients with catalogs, brochures, or stationery, many artists will work directly for the same corporate clients, absorbed into the corporate structure to meet its design needs from within. Materials designed in-house come at a much lower cost for the hiring company. Sometimes that work alone will not keep a person employed full-time, so the savvy DTP person makes himself indispensable by assimilating and offering a variety of skills.
What about the people who foretell doom and gloom for the DTP industry? Are their worries valid? The following articles address those negative outlooks yet find a way to shine some light on the future.
Are Desktop Publishing Careers Designed to Die a Slow But Certain Death?
Just ten years ago, the U.S. Bureau of Labor Statistics identified desktop publishing among the fastest growing fields. What happened? Computer graphics have advanced at a rapid pace, and the artistry that used to be the sole venue of the graphic design artist became possible for everyone with a desktop and a mouse. Many people are predicting that graphic artists—who are nothing if not imaginative—will redesign their careers. The next big thing to watch for will be the visual communicator.
Careers in Desktop Publishing: Printing Jobs
About one-quarter of all desktop publishing professionals find work in the commercial printing industry. New technologies allow printing shops to create lithographs without the old, cumbersome equipment. Many people find jobs in screen printing shops, making posters and t-shirts.
Graphic Art Versus Graphic Design: Are They the Same?
Read this viewpoint from a hands-on graphic artist and educator who believes that the work of a graphic designer falls within the broad category of graphic art. A graphic designer performs tasks such as page layout or brochure design. An illustrator conveys the essence of a writer’s words by creating an image. A graphic artist could do either. Where do your skills put you?