The world of business is continually evolving as technology evolves. However, while the Internet and other high-tech wonders have changed many of the ways that today's entrepreneurs do business, one thing has not changed. The humble little business card is still one of smartest tools to have in your marketing arsenal.
These tiny bits of cardboard yield one of the highest returns on investment of any other marketing or advertising campaign. Consider them a mini, mobile billboard that is always on duty and diligently working to introduce your goods or services or remind people about who you are and what you do. An individual may throw away a scrap of paper with your name and phone number scribbled on it, but the odds are good that he or she will hold onto a business card if you offer one.
Whether you print your own or purchase them, there are a few things to consider to make sure that you get the best results for your money. You'll want to think about the purpose of the card and the market segment to which you are targeting your efforts. Design is imperative because you need to convey a powerful message in a few concise words.
Will you add an additional message or perhaps a map on the back of the card? Does including an image increases your results or is it a waste of money? How many cards should you purchase at one time? These are just a few of the many decisions you'll be making as you plan your marketing.
To help you make the best buying or designing decisions, we've gathered together a collection of some of the best articles by our expert writers. If you need templates so you can design and print your own cards, we've got you covered. Need to know where to get the best deals on cards? No problem, just check out our reviews. No matter what you need to know about business cards, you'll find a wealth of information, tips and tricks in the following articles.