When to use White, and What Whites to Use
White does not clash with other colors, meaning that you can effortlessly incorporate it when you need to dilute a concentrated scheme. White has the ability to make minimalistic designs pop and deliver a very nice feeling overall. It can lend itself well to both informational designs and futuristic, stylish designs. In advertising, bright, stark white is used to market household cleaning supplies, as it shares a strong correlation with cleanliness. Below is a list of different shades and tones of white, as well as the symbolic meaning of the color white. Take these into consideration when you are working on your next desktop publishing projects!
Pure White: This white does not fall to either the warm or the cool spectrum, and generally is associated with purity, new beginnings, and innocence.This white is generally devoid of any "emotion" and therefore should not be the focus of designs that are expected to resonate with the viewer on an emotional level.
Cool White: This white falls slightly to the cool - or blue - side of the color spectrum. This is generally thought to be a cool, calming white. However, when used in excess, this color can feel too sterile or devoid of any emotion, much like pure white, or it can even feel mildly gloomy!
Warm White: This white falls to the warm - or red - side of the color spectrum. This is a great color for adding subtle tones of emotion to existing designs.
Cream: Cream is often associated with maturity, elegance, and professionalism. The downside of cream is that in excess, it can provide a "dirty" feel to designs and does not pair well with bright, playful colors.