Going Beyond the Classic Vision
With the first tip already steering you away from “boxed" ad campaign ideas in abstract form, this next tip would literally try to help you go beyond the ad campaign that you have envisioned. No need to limit yourself within the confines of a billboard or a poster, for you can always do something more by using the space surrounding it.
A good example of this would be a billboard filled with the visual elements that you are already familiar with and yet has the addition of a figure of a man below the actual billboard, using a paint roller to complete painting the entire board.
Have you also encountered a poster for a headache medicine wherein the image of a head is split into two because the poster was placed in between two perpendicular walls? This is yet another one-of-a-kind ad which is sure to have people doing a double-take!
Another example is the use of postcards and print ads that promote slimming spas and fitness gyms, wherein a topless man is standing in side view with his large belly hanging out. The part of the belly can be folded or torn due to a perforated line. Such an advertisement is quite impactful and has a very clear message too. Furthermore, you can also have pop-up elements in magazine print ads. These are very unique and innovative ideas that will surely capture the attention of people passing by or browsing through and make them more memorable.
When you have an ad campaign going on for some time, such ideas repeated with the use of various media will certainly be very effective in boosting your sales. This is why you can use your imagination in order to convey a message. Be sure not to be restricted to the boundaries or edges of a box-type print ad, whether square or rectangular.