Microsoft Word might not have all of the powerful DTP tools of Publisher, but you can still create an impressive newspaper display ad using this program. This is especially true when templates make light work of the task for you.
For instance, the Business Services Ad template is not overly complicated, yet the design is both eye-catching and informative. Separate text boxes are properly formatted for details such as the name of the business, types of services offered and contact information. All that you need to do is replace that sample text with the advertiser's details.
While the Childcare Display Ad is designed to advertise a preschool, daycare or in-home babysitting service, you are by no means limited to using it for solely that type of business. Simply replace the background image by right-clicking the graphic, choosing Change Picture and navigating to the image you want to use. Replace the text in the upper text box with descriptive words and fill the semi-transparent box with more details on the advertiser.
The final newspaper display ad design templates for Word is the Bold, Square Display Ad, which is again simple yet appealing. The body of the ad has a thick, black border and two black bars across the middle and bottom of the shape break up the information and draw the eye as well. Replace the sample text with the advertisers by selecting each text box and typing over the included text.