Designing the Title
Publications are also visual, which is why the design of a title is crucial too. After finally deciding on the words for your title, the next thing you will have to resolve is how they will appear on your work. More often than not, it is best to use font styles that are thematic and yet readable even from afar. For instance, if your poster is about candies for children, it would be good to use kiddie-looking fonts. If your invitation is requesting attendance to a formal affair, you can choose elegant and smart-looking fonts. Furthermore, take note that the font size will depend on the overall look. You may use bigger fonts with smaller graphics or no images at all, as long as you do not take up the entire space or leave no breathing room. And you will have to use medium-sized fonts (which should still be readable from a distance) to go with larger pictures. Moreover, you have the alternative to lay out the title in various orientations that will be appropriate for the entire design. You can make it appear like the letters are flying or huddling together or simply in a neat, diagonal row.
It is also important for you to check if your title sticks out against the background or blends into it. Naturally, you must go with the former so as to achieve your goal of capturing people's interest. You can accentuate your title and make it more prominent in a program like Adobe Photoshop by adding blending options such as a drop or inner shadow, an outline, and an inner or outer glow. You can try out different colors and magnitudes for these options to see which one works best.
You can further heighten the effectiveness of your title by putting in simple design elements that match the rest of the layout and theme. Just be sure that these will not cover up the letters so that they will be difficult to read. Also ensure that these will not be distractive. For example, you can try using a vast array of brushes in small amounts or with little designs only. They can be placed on the back or sides of the title.
Lastly, make sure that your eye-catching title design fits the subject matter covered in the publication and also appeals to your target market.