The Creative Punch - The Picture Tells the Story
With the numerous ads out there, it is not easy to come up with one that will stand out and make an impact. It takes a huge amount of creativity to generate that unique image which will give out your message, and at the same time capture the interest of the market you are targeting for your product or service. It also requires much creativity to spawn the perfect headline or slogan that goes with your image.
Here are a few samples of print ads that radiate with such creative punch:
In this advertisement by AA or Alcoholics Anonymous, the picture of the broken tie clearly represents the simple but straightforward message "No Career Resists Alcoholism" and illustrates a dominant symbol of an occupation or profession being shattered into pieces. It is thus aimed at alcoholics who would like to stop their bad habit or at least get some help in order to avoid ruining their careers and their lives in general.
Sometimes, the image itself may be enough to get your message across such as in this HD TV ad. Using a very familiar and popular figure like Spiderman appeals to both children and adults. Showing this character taking some pizza off the table from the TV reflects the message of the print ad--- this TV can generate such clear and precise images that they seem so real.
This iPhone advertisement is very creative and fascinating. It makes use of a well-known movie icon which is the ship in the movie Titanic and the finger illustrates the message that such a movie can be accessed with just one click, since it is already available for the iPhone. With the short and simple text "All movies now in your iPhone", the entire message of the print ad is incredibly apparent.
Print ad samples like this one for Lotto 649 has a powerful image that is very symbolic and can instill its message in the subconscious of people. Because the lottery can make one an instant millionnaire, the picture of the ironing board getting ripped and morphing into a surfboard is certainly fitting. The ironing board represents manual labor or hard work while the surfboard denotes an easy, relaxing, and luxurious lifestyle. The ad did not have to put in any words at all to make that impact.
In the same way, this Heinz Tomato Ketchup print ad clearly shows its intended message with just a simple picture--- eating French fries without this ketchup will make the food taste like cardboard. Such can drive people to action without having to include fancy graphics or well thought-of lines. The ad does not have to say that the product tastes great and that it is good to eat with French fries.