Paper & Presentation
You've actually got quite a few choices for paper when you create a business open house invitation, and it largely depends on how you plan on sending these out. If you plan on posting them as flyers on message boards and around public areas in your neighborhood, there's no reason to break the bank and buy expensive specialty paper -- simple printer paper works perfectly. Just ensure you make them stand out against other announcements by using engaging wording and an eye-catching design. Looking to learn how to design a flyer? Check out our tips for designing flyers in Microsoft Word.
If you plan on handing these out to customers or around town, don't spend a lot of money on expensive paper. People often throw things away when handed to them out of the blue, so taking a trip down to the local stationary store and blowing your budget isn't a great option. Instead, try to find a cheap paper that is a little heavier than printer paper. This will stand up to being carried around with you and often feels less "disposable" to people when you hand it to them.
Want a great way to market while leaving a smaller carbon footprint and save more money? Don't hand out full-sized sheets of paper. Instead, try designing something the size of a business card and offer it to people. Not only does it stretch your budget, it's much easier for people to slip into wallets and pockets, rather than leaving them in piles of mail on the end of the kitchen table.
Of course, another fantastic option is to create your own postcards and send them out. Not only are these eye-catching, they're small, sturdy, and don't require envelopes to send - making them cheaper to send than traditional mail. Remember, spend your time carefully working on wording that draws the reader in and a design that stands out. Check out this helpful article on business marketing with postcards - these rules still apply!