Brush Up on Logos
Here you will learn several ways to accomplish this. Since you’re bypassing the services of a graphic artist, you must remember the types of things a hired artist would tell you about logos:
1. Once you create your logo and put it on your business card or letterhead, that’s it! Repeatedly changing it will defeat the entire purpose of having a logo, which is having a specific image to make people think of your company.
2. As you go through the steps to design your logo, try it out in several sizes. Does it look just as good when it’s small as it does when it’s taking up a half sheet of paper?
3. How does it look when it’s photocopied, emailed or faxed?
4. If you have printed a motto or slogan on your logo, are the words readable in all situations?
Next, consider what type of logo you want to design. Will it be just a monogram or acronym for your company? Will you incorporate a graphic or even a photograph? Those are the two basic types of logos, and Publisher can design either type.
Entrepreneur.com recommends beginning with a slogan. You might or might not put it on the logo, but either way it will suggest an image for your company. Keep the colors limited to two or three at most. Pay careful attention to the font type if you are printing your company name or slogan on the logo.