How Are QR Codes Used?
While they were originally intended for tracking parts when manufacturing cards, QR codes are now used for several different reasons, and are quickly being adapted to new uses every day. One of the most popular ideas being launched is the idea of real-world hyperlinking.
Because of their size, QR codes are ideal for magazine ads, park benches, business cards, buses, billboards, product packaging, and any physical object that people might want to learn more information about. For example, you could easily link your website on a business card, tourism brochures could link to a website like Map Quest to offer quick directions, or the side of a bus could offer a schedule of buses within the city.
QR codes are also capable of tagging objects like medical alert pendants in hopes that EMTs and emergency rooms will one day be equipped with QR code scanners that could alert people of pre-existing medical problems, medication allergies, or prevent potential reactions with existing medications.
As an example of QR codes in marketing, the QR code in the image above was not explained to the people in Tokyo, Japan. This image had no descriptive text above or below it, and the idea was that people would become curious and simply scan it to see where it would take them. This is expected to lead to a string of viral marketing campaigns in the future.