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Top 10 Reasons to Hire a Professional Commercial Photographer

written by: Angelique de la Morreaux•edited by: Amy Carson•updated: 5/19/2011

Capture a moment in time by hiring a professional commercial photographer, rather then lose it by saving money using a friend. Although your friend may have the best intentions, his ability to catch a fleeting smile or showcase your event or product is limited by his technique and imagination.

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    Control

    This number one reason to hire a professional commercial photographer is you retain control. You set the hours of the shoot, pick the scope of the project and decide the budget. You choose the direction of the shoot, make the decisions about the type of photographs and the location. You retain total control over the final product. You inform the commercial photographer of your vision and discuss the details of implementation. When using a friend, you are bound by the hours he has available and select from the shots he took, which may not correlate to your vision.

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    Equipment & Lighting

    The difference in the quality of photographs taken by a point and shoot consumer camera and a commercial one are noticeable. Not only will the camera settings be manually controlled when hiring a professional commercial photographer, but a commercial camera gives you an optimum picture, higher pixel count with a larger picture resolution and sharper details within your photographs. Professional photographers know which lights enhance the photographs, set a mood, create soft features on a face and accent a product. A professional commercial photographer has the proper lights for outdoor and indoor pictures and the knowledge to get the best shot in the worse lighting conditions, which an amateur does not possess.

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    Adaptability

    When you hire a professional commercial photographer, you get experience. The commercial photographer has handled multiple scenes at numerous shooting environments and possesses a wealth of knowledge to pull from when shooting your pictures. They know how to adapt to a changing environment, such as an overcast day or inclement weather, by varying the light or using the change within the photograph to indicate mood. A non-professional does not have this ability, so you will encounter a waste of time expended as well as non-usable photographs.

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    Technique

    Hire a professional commercial photographer based on their technique. Choose one who understands the nuances of black and white photography for the gothic wedding or stark product presentation. Allow a sports photographer to handle the photographs for the final soccer match or championship football game. Choose a wedding photographer for weddings and anniversary events.

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    Artistic Flair

    Hire a professional commercial photographer for memorable pictures that are creative, artistic and showcases the event with flair. Although everyone can take a picture, there is a difference between a picture of a wedding couple at the altar and one which focuses on the bride’s face as she listens to the vows. The professional photographer knows the difference and highlights these special moments instead of photographing the mundane.

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    Quality Consistency

    Use a commercial photographer for quality consistency throughout the photographs. The first photograph should be as good as the last, and the ones in the middle. All pictures should resound as quality, including action shots as well as staged ones. Hire a professional commercial photographer and achieve your goal of quality pictures throughout the whole event, rather than a couple good ones staged during a reception or before the event.

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    Constant Monitoring

    A professional commercial photographer constantly monitors their pictures as he takes them. With this on-the-spot instant replay, they discover potential problems with the camera focus or lighting which they can fix before taking other shots. This ensures all shots are good, none are missed and gives a larger picture selection choice. A non-professional may be too caught up in taking the pictures, to notice the pictures are fuzzy or the lighting is off, and you may receive a round of unusable pictures.

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    Direction

    When you hire a professional commercial photographer, you hire an expert who will suggest poses and shots you may not have considered. They may showcase new methods of highlighting your jewelry display, rather than just photographing it on a stand, or coax a shot from a wily child to catch a fleeting smile. They induce action for a natural shot from a subject that is visually static, rather than relying on a still photograph without creativity.

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    Professional Ethics

    Commercial photographers follow a professional code of ethics. This brings objectivity when shooting your event as he balances your mix of photographs by combining all guests in the pictures rather than focus on the same select few. Hire a professional commercial photographer who understands they are to be unobtrusive, not interject themself into the scene or interfere with the proceedings while taking the shot.

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    Final Product

    When you hire a professional commercial photographer you receive a complete product. You have the ability to be as involved or non-involved as you desire. The photographer will handle all stages of the process. They will set up the scene, shoot the pictures. review the pictures, edit the pictures and select the best of the pictures to print. They will develop different size photographs as per your specifications and handle print options. If desired, they can create a wedding photobook for your coffee table or arrange a CD slide show for your product presentation.