George Eastman must have realized the great potential for the camera. He wanted to see the art of photography simplified, and a camera in the hands of everyone, not just professionals. In 1883 he introduced film in rolls and five years later, in 1888 Eastman made available to the public the first Kodak camera. With enough film to take 100 pictures the camera was small enough to transport and operate easily. Once all the pictures were taken, everything, including the camera, was sent back to the Kodak company in Rochester, NY. The pictures were developed and prints made, another roll of film inserted into the camera, and everything was shipped back to the customer. Kodak’s slogan was “You press the button – we do the rest”.
By 1891 the company was marketing its first daylight loading camera. This was a big improvement because it meant the photographer could reload his camera without using a darkroom. In 1895 Kodak introduced the Pocket Kodak Camera. Using roll film, this camera had a small window that allowed the number of exposures to be read. In 1900 Kodak started selling the now well known Brownie Camera for $1.00 and the film for 15¢ per roll. Photography had now become affordable for the general public.
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