General Commercial Photography or Specialized Photography?
Step 3 – Decide whether to Generalize or Specialize (The First Thirty Days)
You should consider whether you will specialize in a particular area or two, or simply generalize and be available to photograph digital images of whatever projects may be offered to you. Being a “generalist" requires more preparation and training in overall techniques in addition to a broader range of equipment. A “specialist" may work a bit less, but earns more and is highly professional in his particular area of expertise. A specialist though, can “branch out" a bit into areas which are related to their area of photographic specialization. As a commercial photographer, you will have many different options open and available to you such as photography for:
· Medical purposes
· Police, Crime or Investigative agencies
· Products and manufacturing
· Religious organizations
· Academic and Technical projects
· Animals and Pets
· Weddings and celebrations
· Scientific works
· Photojournalism, news and celebrities
· A score or more of other interesting, profitable options
The areas in which you choose to work will greatly affect many other aspects of your commercial photography business. So some care should be taken when considering the types of digital photography services you will offer or are able to offer. Develop and print your business cards, flyers, samples and prepare a Commercial Photography Portfolio.