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Corporate marketing: I’ve seen more motivational posters in professional offices than anywhere else. But they rarely connect to the office’s industry, or products.
Instead, how about using a photo of your product in a custom motivational poster? A real estate office could use a high-quality photo of a home in the area with a message about quality or a word as simple as “home.” A coffee shop could replace the bland countertop statement about its organic, fair-trade coffees with motivational posters using photos of actual coffee farming from their coffee sources.
It could even become a simple, classy corporate brand. Digital images make reproduction at any size very simple. Why not send out small versions of the poster to customers as emails or postcards.
Of course, you want to be classy. A picture of the boss above the word “Hero” might be a little over the top.
• Family keepsake: Grandma expects a photo of the kids every year, right? How about making them the favorite grandkids by turning the image into a poster with the word “family” or “love” underneath. You could also put a favorite bible passage or verse under the image. Or reproduce images at card size and replicate the motivational poster design for the family holiday card.
• Recognition: If your hometown team wins a big game, how about turning a photo from the match into a motivational poster? The Goals poster shown above is a good example (click on image to enlarge). You could give it to players, coaches or fans. To get a really high-quality image, contact your local
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newspaper. Most newspapers sell prints of their photos.
• Gag gifts: If you’ve been in a college dorm room, you’ve probably seen a poster mocking the motivational poster style. Some of them are pretty funny. I like the Wikipedia poster (shown on the left), and my favorite is probably one that actually uses the word “motivation” with a quote and image from “Office Space.” But I’m getting off-track. You can make an even funnier, wittier and (maybe) meaner “motivational” poster with a personalized photo and message.
You know that embarrassing photo you want to email your friend? You could really stick it to him by taking the extra minute to turn it into a motivational poster. Or if they have a good sense of humor, spend the money to turn it into a real poster.
