Don't Quit Your Day Job ... Yet
Just because you love taking photographs and have a talent at doing this job, it does not mean you are ready to start your own business as a family portrait photographer yet. There are a lot of areas you need to understand before making this jump.
The first thing you need to understand is that you can’t just quit your day job and jump into the world of independent photography and expect to make a living. If you try this method, you will wind up broke and probably end up despising the occupation you previously loved. A day job, one that has nothing to do with photography, will actually help you in two areas when it comes to starting your own business.
The first positive from keeping your day job comes in continuing to earn a solid income while attempting to get your studio off the ground. With money coming in from another source, you can focus your attention on what you really love and that is taking pictures.
The second area your day job can help is by allowing you to overcome the biggest obstacle a beginning photographer faces. When you start trying to get your business off the ground, you have a lot of competition, whether it is specialty studios or your local department store. You have no clients and have no way to get your name out there. That is where co-workers come into play.
Let the people you work with know about your side venture. Make flyers and business cards and, if your boss allows, post a flyer in your break room at work. Let everyone know what you are doing and what you charge. Then offer a discount to your co-workers. When they see the savings they are receiving, they might be willing to give you the chance. If you impress them, their word-of-mouth is the best advertising you can get. Soon, if you deliver solid enough work, you will finally get your business off the ground.