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You may use existing traffic generation methods like search engine optimization strategies, article marketing, or forum posts to drive traffic to your podcasts.
A much more effective method of driving traffic to your podcasts would be through podcast directories. Podcast directories are where podcasts enthusiasts go in search of quality audio content. By having your podcasts listed in a podcast directory you’re hitting the bull’s eye in terms of content visibility and driving traffic to your blog or website.
Before we look at a list of podcast directories, let’s take a look at the benefits of podcast directories.
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Benefits of Podcast Directories
By listing your podcasts in podcast directories, you get valuable referrals to your website or blog where visitors will get to explore other content you have available. The competition in podcast directories may be a little stiff depending on your subject matter, but you will get satisfactory amount of traffic on a regular basis.
Quality Inbound Links
Podcast directories rank high in the search engines. If you have podcasts with links back to your website from high page rank podcast directories, the ranking of website or blog will go up in the search engines for your chosen keywords. Most of the podcast directories have a Google PageRank of 6 and upwards. A directory like podcastalley.com has a Page Rank of 9. Imagine getting your podcasts listed on such a directory!
Getting your podcasts listed in a directory such as iTunes is a sign of the quality of podcast content you’re offering. If visitors find your blog or site via search engines and learn that you have podcasts listed over iTunes, it will create a good impression of your blog or site.
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List of Podcast Directories
There are dozens of podcast directories you could submit your podcasts to. Chances are you would not have the resources (time and energy) to submit your creations to all of them. Here’s a list worth considering when you’re ready to submit your podcasts to directories. Remember, to check their traffic volume through Alexa and Google PageRank. You can get started by typing the keywords below in Google or your favorite search engine.
- iTunes Podcast Directory – this is a non-web based podcast directory. You will need iTunes which you can download for free.
- Podcast Alley – see if you can get listed in the Top Ten Podcasts listing.
- Podfeed – here, too, there’s a list of Top Rated podcasts you could try to get into.
- PodcastDirectory – the site has a user-friendly page when it comes to submitting podcasts. If you’re in a hurry, you can use the Quick Add Option and begin without your RSS feed URL.
- Digital Podcast – even audiobooks are included in this podcast directory.
Should you need more podcast directories, you could visit podcast forums for recommendations. Podcast Alley has one.