These days, credit card companies are competing harder than ever to get your business. One of the ways that they try to lure you to choose their card is by offering reward programs such as cash back bonuses, airline miles and other free gifts. Sometimes, these reward benefits are easy to measure - such as a 1% cash back reward for all purchases. However, in most cases, it is somewhat more complicated. For example, choosing between 1000 points towards airline miles and 600 points towards gasoline purchases is hard, especially when the "points" may be worth different dollar amounts in real life. Find a card that offers a benefit you will actually use, but don't choose the reward benefit over the APR or annual fee.