Stage the Home With Live Models
Home staging is a hot marketing idea in real estate these days because the technique transforms a listing from just another house on the market to a buyer's new dream home with the use of a few strategically chosen props.
However, Leslie & Kyle Mann of Hallmark Sotheby's International Realty recently took home staging to another level with a creative marketing campaign that homeowners could also use to market their home. Here's how they explained their idea:
"We held a fashion shoot at a home that my husband Kyle and I have listed for sale in Holliston, MA (a suburb of Boston). The home has a sparkling indoor pool and Jacuzzi that's housed in a big light-filled room. I thought it might be fun to promote the space in a different way (i.e., showing real people enjoying the space vs. just regular real estate pictures).
The models were dressed in a summer collection from Lyn Evans Potpourri Designs of Westboro. Platinum Cut & Color of Hopkinton provided hair stylists, while The Color Studio of Wellesley furnished makeup artists.
The shoot went great thanks to Lucie Wicker Photography of Boston. We're all really excited about how well the pictures turned out, and we'll be using them in lots of places, including a Sotheby's Realty publication, social media sites, Lyn Evans e-newsletter, press materials, individual property website, brochures and so forth."
While you might feel that organizing a fashion photo shoot at your home is beyond your capabilities, you can achieve a similar result by inviting friends or family to come over and taking some candid shots of them in your home. Just like furniture and home decor makes a house seem warm and inviting, pictures of people chatting in the kitchen or relaxing on the deck go along way toward making your home seem like a desirable property.