The Strength of Developing Markets
It would seem that the answer for both Stephen Elop and Microsoft chief Steve Ballmer’s prayers could come from the developing markets of Russia, India, China, other Asian nations and South America, where the majority of people can’t afford a typical smartphone.
With the Lumia 710 we get the first glimpse of a device that will be targeted at these markets, and by the end of 2011 it is expected to be on sale in Hong Kong, India, Russia, Singapore and Taiwan. While these aren’t the poorest nations on earth, they’re certainly places where Windows Phones have been previously difficult to get hold of. Of course, many Nokia enthusiasts have been begging for a phone to be released in North America, but it seems that this market is being put on hold until 2012.
Developing markets where Nokia already has a strong foothold are idea for building the user base of Windows Phone, while at the same time revitalizing the Nokia brand. It’s an excellent strategy, one that should make waves in the right places with the Lumia 710 handset.