Windows Phone 7 Reach
At present, Windows Phone 7 is available officially in the USA, Canada, the UK, Germany, France and other parts of Europe, Australia and Japan. This isn’t quite the global reach of Android or iPhone, and clearly this is something that Microsoft has to address.
As far as the functionality of Windows Phone 7 is concerned, there is set to be a massive improvement with the Mango update, which will then leave Microsoft to focus on the infrastructure – the Windows Live and Bing services that have apparently been blocked or restricted in China.
Currently there are Windows Phone devices in China that have been purchased overseas. These work to a certain extent with call, text messaging, email and Internet capabilities. However, installing a new app via the Marketplace hub is impossible at present, relying on owners to trick the Zune desktop client into thinking that they are based in the EU or North America should they want to install an app.
What is positive about all of this is that Microsoft knows what the issues are before rolling out their new mobile platform into China, a territory that has become renowned for enthusiastically embracing technology over the past 15 years.