The design itself is actually a little more clever than other shopping applications found for free on the iPhone. The different departments are broken up into a grid on the home page, each with a respective picture. At the bottom you have tabs for shopping, specific tools that are built in like favorites and settings, one for deals, your shopping cart and one to find store locations.
When you are going into the various sections to perform your shopping functions you maintain the same grid perspective until you get to specific lists of merchandise, which has a relatively significant load time. Here you can view basic product information such as cost, rating, summary and photo. All of this is in fairly reasonable presentation and easy to use.
