The program itself rests on the idea that using this can send messages faster, but the time it takes to open and arrange the program for use is about the same as sending a regular text message. In reality you really have few options, and a conversation is not one of them. You are not able to really curtail any type of personal message and it ends up saving you very little time. You usually can forward the same message to many people using your standard text messaging function, which will likely be faster in the long run.