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There has been a trend in the past couple of years for DVD and Blu-ray movies to include a 'bonus digital copy' of the movie, often found on a second disc. I love that the studios are doing this for their customers. After all, if you already own the DVD or Blu-ray, why should you have to buy a second copy for your mobile device? You could get
DVD ripping software and make your own digital copy, but the process often takes hours and if you don't use the right settings, the video quality will be poor.
Instructions for how to import the bonus digital movie copy to your iTunes library should be included with the movie, but generally all you have to do is insert the disc into your computer, then enter a redemption code. Some redemption codes expire after a certain amount of time, so if you buy a movie that includes a bonus digital copy, you need to go ahead and redeem it as soon as possible. All the redemption process does is download a copy of the movie into your iTunes library, then you can transfer it to your iPhone, iPod Touch, or iPhone and watch as much as you want because you own it.