2010 Smartphone War
The big winners in the 2010 mobile phones market are the main Android phone manufacturers, HTC, Samsung and, to a lesser extent LG, who have all shifted huge numbers of Android handsets. As the platform matures it seems to be offering more and more, and as a consequence it is attracting more and more consumers.
Apple continues to do well with the iPhone 4 but there is no longer much of a gap between their innovative devices and the other smartphones on the market. Powerful touchscreen smartphones are flooding the market, and numbers of apps and games on other platforms are growing fast. They’ll have to work hard to maintain that edge in terms of desirability.
RIM seems to be dropping behind the competition a little, as both iPhone and Android get better at handling business needs. The new BlackBerry releases seem a bit underpowered compared to the latest smartphones from other manufacturers.
Nokia has definitely lost market share and seems slow to target the high end smartphone sector. Their new releases also seem a little underpowered when compared to some of the latest offerings from other companies. They may be down but they aren’t out, and it would be a mistake to underestimate such a successful player; they’re also still dominating the cheaper end of the market.
The new kids on the block are Microsoft with Windows Phone 7. They’ve ditched the Windows Mobile OS and designed an all new shiny platform aimed at the mass market. The integration of Zune and Xbox Live for media and gaming looks to be a smart move, and Windows Phone 7 could take off. HTC, Samsung and LG have all been quick to release new WP7 handsets.
In the next article we take a look at the best smartphones currently available.