BeeJive is that rare Mobile IM application that makes you feel like your in front of your PC. The screen layouts remind me of Meebo in which all of your mobile IM apps are tied into one screen, however one big benefit applies, each user name shows the messenger icon for the program they are running. To see what I mean take a look at this screenshot: (Click To Enlarge)
Just as you can from your PC you can set Away Messages, including custom messages (Not just a standard set), you can go invisible, and even change your privacy controls to only allow certain users to contact you and more! I felt like I was truly using a PC version of an IM program which added to my overall Mobile IM experience.
Users can also access chatting history directly from their mobile device which means you always have a record of your conversations, a great option for finding past information that may be important for whatever reason.
Finally users can customize their skins to make their screens truly their own while the ever important Emoticon support is present and in full force.
Overall chatting is friendly thanks to the intuitive and well laid out chat screens, while personal optimization is only a few clicks away in any direction.