What’s Good About BBX?
For a start, BBX means there will be one unified operating system on all BlackBerry devices going forward. This would bring them on a par with the recently released Android 4.0 Ice Cream Sandwich and iOS 5.
The idea behind BBX is to improve the BlackBerry platform in terms of entertainment and gaming -- two areas where it is woefully behind the competition.
The main benefit is for developers and by extension consumers who will enjoy better apps and games. The new OS will allow developers to easily port Android apps and games onto the platform. It also means that any developer creating something for the PlayBook at the moment will be able to roll it out on new BBX devices.
Using RIM’s Native SDK, developers can create apps and games for the new platform right now. Developments on Adobe AIR/Flash and WebWorks/HTML5 will also be compatible. They are also promising BlackBerry Cascade which is a new UI framework for developers to play with. BBX will also support existing BlackBerry cloud services and you would imagine there might be something new in the works there too in light of Apple’s iCloud.
The early talk was that Android apps and games would also run, thanks to BlackBerry Runtime for Android Apps, but it is unclear exactly how well this will work and what Android features will be supported. At the very least it should be much easier for developers to port their Android apps over.
All of this should amount to a great choice of good apps and games for BlackBerry customers. It should allow the platform to compete with iOS and Android.