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Sally Ormond

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Contributions: 32
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October 25, 2012
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Articles

  • The Purpose of Newsletters: Focus on Building Relationships

    What's the point of sending out newsletters? It can draw attention to your website and build brand awareness, but the most important reason is to build relationships with your clients or customers. Get three tips for doing newsletters the right...
    Published on  November 21, 2013 to Entrepreneurs

  • Isn’t it Time You Diversified your Traffic?

    Are you struggling to regain traffic after being hit with a Google algorithm update? The fault is not with Google, but rather your reliance on search engine traffic and negligence of other aspects of your content marketing strategy. Learn why it's...
    Published on  October 31, 2013 to Entrepreneurs

  • Write Like a Pro with These 10 Tips

    A good piece of writing is hard to define, but you know it when you see it. Words that flow, sentences that are easy to follow, and paragraphs that draw you in all help to create text appears effortless to the reader. So how can you make your writing...
    Published on  October 8, 2013 to Entrepreneurs

  • What's the Point of Content Generation?

    Most businesses know they're supposed to be blogging or producing content, but who has the time? And what is it worth anyway? This article provides some insights on the necessity of content generation.
    Published on  September 5, 2013 to Entrepreneurs

  • Make an Impact With Your About Us Page

    Believe it or not, customers actually do read the "About Us" page on your website. Make the most of this space by detailing what it is your customers really want to know: Who you are, what you do, and why you do it.
    Published on  July 8, 2013 to Entrepreneurs

  • Is Your Business One of a Kind?

    The answer to that should be ‘yes’. After all, you have to stand out from your competitors if you want to grab the attention of potential customers. What is it that makes your business unique?
    Published on  June 4, 2013 to Entrepreneurs

  • Getting Your Newsletter Right Every Time

    Regular newsletters are a godsend to your business. They allow you to communicate regularly with your customers, giving them a gentle reminder once a month that you’re there, ready and waiting to help them when they need your products or services...
    Published on  May 13, 2013 to Entrepreneurs

  • How to Extend the Life of Your Blog Posts

    Extending the shelf life of your blogs is essential if you want to maintain their usefulness as lead generators. So, to help you out, here are 6 tips to extend their life.
    Published on  April 15, 2013 to Entrepreneurs

  • SEO – Don’t Fall For the Con

    I don’t know about you, but every morning my inbox is crammed with junk mail offering everything from instant weight loss to new roofs. But more recently I have noticed an increase in emails from Search Engine Optimization (SEO) companies...
    Published on  January 23, 2013 to Entrepreneurs

  • Sending Targeted Emails to Customers

    For maximum effectiveness, you should be sending out targeted emails to your customers for different stages of their relationship with your business.
    Published on  January 7, 2013 to Entrepreneurs

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